If you own a business and you want to raise brand awareness, then you certainly know that advertising can cost you a little fortune. However, this is not a general rule – you can easily raise the visibility of your business with some simple yet highly effective marketing strategies that are entirely free. Here you will find the top 8 free marketing strategies that will work:
1. Search Engine Optimization
When it comes to online marketing, I personally believe that search engine optimization (or SEO) is an aspect of utmost importance. In a nutshell, SEO aims to raise a website’s ranking and place it among the top search engine results. This will automatically lead to more visitors, and more visitors will generate more sales.
There is a wide variety of SEO techniques that can be applied for free, but keyword optimization is the most simple and effective of them all. Basically, all you have to do is to decide on the keyword that best represents your business and use it in key spots throughout your website: in the domain name, in meta description, in article titles and subheadings and such. However, make sure the keyword density is correct – the ideal keyword density is between 1-3%. Do not overuse the keyword, as this is called “Keyword Stuffing” and Google and other search engines can penalize your website for this black-hat SEO technique.
2. Use E-Newsletters
There is no better way to keep in touch with your customers than by sending them monthly or bi-monthly e-newsletters. These online newsletters aim to inform people about the latest products and offers provided by a business.
Besides, they also increase credibility and they help you, the business owner, develop a long-lasting and trustworthy relationship with your clients. An e-newsletter can also contain various tips and hints, along with a freebie or a discount code. This is undoubtedly one of the most effective free marketing stategies, and the success is almost guaranteed.
There are numerous ways in which you can convince people to subscribe to your e-newsletter. For instance, you can offer a small discount or perhaps a free product in exchange for their e-mail address. This way, whenever you have something to tell you customers, you can easily do so with the click of a button!
3. Article Submission
Article submission (also referred to as “Article Marketing”) is another free way to raise brand awareness and increase the popularity of a business in the online environment. All you have to do is to write several top-notch articles that are related to your niche, insert a link to your website once or twice in the article body and then submit the articles to various free directories. However, make sure to focus solely on reputable directories, as article marketing can raise your website’s ranking, or lower it if the article directory is seen as spam or unreliable.
In addition to contributing to the website’s ranking, article submission is also a great free way to attract visitors and turn them into potential customers. The articles must be written in a clear, concise manner and they must be high-quality, otherwise they will have the opposite effect on your business!
4. Social Networks
Over the past several years, more and more people have started to use social networks in order to keep in touch with their friends and family. For this reason, marketing and advertising companies have figured out the amazing potential of social networks and they started to use it to promote various businesses.
As a business owner, you can easily use Twitter or Facebook in your best interest, keeping in mind that more than 800 million people worldwide use Facebook. The main advantage is that you will send the marketing message towards your target market (people who are interested in your business). All you have to do is to create an account and attract as many people as possible.
After you have done so, distribute fresh content on a constant basis – once again, you can come up with various discounts or offers that will attract customers and make them distribute your content. This way, your business will eventually go viral on social networks!
5. Launch A Blog
If you own a website, then launching a blog is certainly a great idea. The purpose of the blog is to provide a deeper insight into the products and services of a business. However, a blog must be updated at least two or three times a week, in order to maintain the readers engaged.
The blog posts can be product reviews, for instance, and they should contain a link to your website. This is also a great way to do link building and to improve your website’s ranking. Besides, it is a lot easier to attract visitors if you have two sites about the same topic – you basically double your chances of attracting visitors in the long run.
6. Write And Publish Press Releases
Press releases are of utmost importance for the success of a business in the online environment, as they aim to announce the latest products and services. Whether it is a new product or service that has been long-awaited, press releases can have a great impact on both the visibility and credibility of your website. However, keep in mind that there are specific guidelines when it comes to writing and publishing a press release. This type of free marketing can be done both online and offline.
7. Focus On Promotional Marketing Materials
Despite the fact that marketing materials require a minimal investment, they are highly effective in the long run. In a nutshell, promotional marketing materials include flyers, brochures, business cards, logos, websites, written testimonials and such. These materials are essential for attracting potential customers, and they can be spread both online and offline.
8. Know Your Competition And Use It In Your Advantage
Become familiar with your competitors – visit their blogs and websites on a regular basis, and comment their posts. Write decent and high-quality comments that are appealing to the reader, and don’t forget to mention your website in the “Website” field. This is another commonly used marketing strategy that aims to raise brand awareness, improve website ranking and attract visitors.
To sum up, these are the top 8 free marketing strategies and ideas any business can use in order to attract more customers. If you want your business to blossom, remember that you need a continuous flow of customers. Fortunately, the above-mentioned marketing techniques can help you do so, with little to no investment.