Parallax scrolling is a fresh trend in website design introduced in 2011 and raising controversies ever since. This approach has its advantages, as well as some difficult to ignore drawbacks, so you should consider them all, before you make the final decision.
The Advantages of Parallax Scrolling
Parallax scrolling opens the doors to new possibilities, which were not available before. You can present your products in 3D and engage your customers by allowing them to interact with your products.
Parallax scrolling design is more interesting, memorable and creative. It can be used to guide visitors through your website, tell a story about your products or to encourage your customers to assume more active approach. Due to its interactive solutions, parallax scrolling is commonly used by retailers and entrepreneurs representing the gaming and entertainment industry.
Another advantage of parallax scrolling is the ability to display all content on one page, which makes navigation a lot easier.
The Downsides of Using Parallax Scrolling
If all of it sounds too good to be true, it is probably because the decision to use parallax scrolling in Magento store development is indeed a risky move. First of all, parallax scrolling can severely slow down your website, because all these animations take more time to load than simple 2D graphics.
Secondly, parallax scrolling is not the most mobile friendly approach among them all: this standard is not supported by all popular browsers and might be difficult to display on some mobile devices. You have to be aware that it takes a lot of practice and expertise to design a parallax scrolling website, which is truly functional.
The general conclusion: if you would like to use parallax scrolling, do it in moderation in order to not slow down your website and to make sure that it can be viewed on different devices.